Browsing by Author "Mokrý, Stanislav"

Now showing items 1-4 of 4

    • Assessing web surface credibility by generation Y: A Q methodological study 

      Mokrý, Stanislav (Mendelova univerzita v Brně, 2019)
      Online marketing includes a variety of activities. Website presentation is one of the most striking. For many business providers it is vital to have a web-site and therefore there are currently more than 1.8 billion websites ...

    • Consumer perception of food-to-go products 

      Drexler, Denis; Mokrý, Stanislav; Dufek, Ondřej (Mendelova univerzita v Brně, 2017)
      This paper is focused on the perception of Czech consumers of food-to-go products. The popularity and consumption of these products are growing around the Europe except the Czech Republic. The data in this article were ...

    • Haptics and its effect on consumers' intentions using neuroscientific methods: Literature review 

      Vrána, Jan; Mokrý, Stanislav (Mendelova univerzita v Brně, 2020)
      The haptic properties of a product have mostly been underestimated with most studies focusing on visual aspects of objects. Nonetheless, in the last years, it has been found that tactile stimuli are in some cases even more ...

    • Influence of packaging attributes on perception of juice: Eye-tracking study 

      Nemergut, Ján; Mokrý, Stanislav (Zdruzenie HACCP Consulting, 2020)
      Today, consumers are increasingly aware of the impact that the fast and stressful way of life has on their health. They focus not only on physical activity, but also on a diet filled with fruits and vegetables. As a result, ...